Fishing Guides in a Sea of Advertising Choices
Marketing and advertising isn’t easy and it doesn’t just happen. The number of choices of where and how to advertise continue to grow and each can be overwhelming and costly in terms of important resources like time, energy, and money. Knowing the right questions to ask and the right direction to take in the utilization of those precious resources comes from experience. We aspire to use our extensive experience and skills to help businesses meet their goals.
After years of big agency and corporate life, JK&L Media LLC was formed to help businesses to enjoy the benefits of having craftsman like expertise intimately engaged with each client.
Our team has experience in the planning, buying and traffic of multimedia local campaign advertising in markets throughout the US.
From working on accounts ranging from the large multimillion dollar budgets of conglomerates to family owned micro-business we have acquired a robust tackle-box box of experience that can be utilized to help your business.
We work directly with businesses as well as with creative, digital, and full service agencies that need a hand.
Below are some of the industries in which members of our team have planned and or executed advertising campaigns in markets across the US.
Tackle Box Of Experience
Tobacco
Retail snack
Alcoholic Beverage
Banking
Airlines
Sports Leagues
Auto (all 3 tiers)
Hospitality (Hotels)
Retail Apparel/Footwear
Health Insurance
Gyms/Fitness Centers
Colleges/University & Technical School
Telecommunications
Hospitals
Swimming Pool Manufacturers
Lottery
Furniture Manufacturers
Restaurant Chains (regional & national)
Apps
Non-Profits
The Fishing Guides
Kim Watson
With 20+ years of media experience in local, national, and digital media she has the ability to evolve and adapt to new and changing media opportunities.
Kim grew from her start in the traffic department at her first agency to Media Planning. She then made the rare switch to learn the other side of the business and joined the Media Buying group. There she was promoted to Supervisor.
After working as an Associate Media Director where she won the “Impact Player” award at a large national advertising agency, Kim and her family moved to Atlanta where she began freelancing for several large advertising agencies.
She is passionate about the growth and success of women business leaders and volunteers her time and expertise with the committee at LEAP (Ladies of Excellence and Partnership) a non profit group devoted to helping women-lead business owners in Forsyth County.
She has two teenage boys. She enjoys watching the boys play sports, volunteering at church, playing tennis…and fishing.
Duffie Watson
After studying marketing, Duffie’s journey began with ten years of managing a sales territory in the foodservice distribution industry in North Carolina. Working with restaurants, assisted livings, private schools and other foodservice establishments he particularly enjoyed finding the perfect new product, food costing the menu and helping a restaurant owner successfully merchandise the new item on their menu.
Wanting to learn more he then moved to Georgia to grow and experience the procurement and marketing sides of the business. Working for a cooperative of independently owned foodservice distributors located across the US, Canada, and the Caribbean he managed all aspects of private label brands sourced domestically and imported. He helped the mutual growth of distributor and manufacturer's category sales through the development and merchandising of marketing programs, and even took the time to participate in role plays as a buyer and shared some of his sales experiences in the corporate sales training courses that were offered to the distributor sales teams.
He then took all of that experience and helped develop a new subsidiary company intended to assist emerging restaurant chains and smaller multi-units grow geographically through negotiated distributor contracts and to grow organically through negotiated marketing programs with select food manufacturers for their menus. In this capacity he created and administered the first of its kind “operator rewards program” that was offered nationally for the, at the time, new and untapped foodservice at retail market.
Duffie enjoys being outdoors, reading, coaching youth sports, volunteering for his son’s sports team booster club, learning new things and... finding just the right fishing lure.